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Selling
skills are
an important part of any business career. Whether you are in a current
sales
role, aspiring to be in one, or in a senior sales, marketing or general
management role, an ability to sell effectively is absolutely vital.
In this highly
refreshing and original book, John
Magar uniquely examines selling skills
from the point of view of a life skill in which win-win outcomes
eventuate from
a selling transaction. Avoiding the platitudes associated with more
evangelical
titles on selling, John offers a new approach to selling based on
concepts in
marketing, strategy and societal trends, which will revolutionise your
thinking
on selling.
The book addresses a
myriad of issues that relate to selling and is so thorough
as to almost be a bible on how to effectively conduct business. A mere
book on
selling, this is not.
If you would like
to read a highly original work on selling that is written in a bright
and
breezy way, for which John Magar
is renowned, this will be the only book
on selling that you will ever need to read.
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Packed with
real-life examples, anecdotes and practical tools drawn from 20 years
experience in the business world, John’s book will ensure that you will
sell
your product and not your soul.
Comments on John
Magar’s writing:
- “Refreshingly
original”
- “Great writing style”
- “Clear and engaging
communicator”
- “The only book on
selling that anyone will ever need to read”
- “Highly amusing, yet
authoritative writer”
John Magar runs his own sales and
marketing consulting company, John
Magar & Associates Pty Ltd, and
is an experienced consultant, author, public speaker and corporate
entertainer. With over 20 years in senior sales, marketing,
general
management and consulting roles, John brings an enthusiasm and
authority to his
work that underpins all his assignments conducted through his business.
He
lives with his family in Melbourne, Australia.
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